Mat Honan, Gizmodo:
One Googler authorized to speak for the company on background (meaning I could use the information he gave me, but not directly quote or attribute it) told me something that I found shocking. Google isn’t primarily about search anymore. Sure, search is still a core product, but it’s no longer the core product. The core product, he said, is simply Google.
Here’s where I think Honan’s wrong though, and it illustrates what I think is wrong with Google:
Facebook did for people searching what Google did for Web searching, in a very similar way. While Google used existing links between Web pages to determine relevance, Facebook used the existing links between people—the connections that we ourselves defined—to determine social relevance.
The utility of information that people get off Facebook searches is not even close to the utility of information people get from Google. Facebook’s promised that utility for a long time — in the form of one “Graph” or the other, but so far it’s been largely bullshit. Twitter is another example that Honan uses for a different type of information that Google is bad at delivering — but, once again, its utility is severely limited by the constraints of the medium.
The bet that Google and these companies are making are that all these forms of information are equal and flow naturally from one another. They want some sort of ür-search engine that does everything.
I’m fairly certain that this is a fundamentally flawed strategy. There’s a word for cramming in all sorts of functionality that keeps a product from gelling — bloat. It’s easier to notice in software and applications than it is with services like Google, Twitter and Facebook. But that doesn’t make it any less problematic. We don’t want the Microsoft Ribbon — but that’s what Google is giving us.
The history of products has shown us that humans tend to prefer the right tool for the right job. The right kitchen knife. The right hammer. I don’t see any difference on the web. I want Google for Googley searches. Twitter for real-time stuff. Facebook for — well, something, I guess.
That’s not the future Google has in mind. What we’re seeing play out now, I think, is something like the time Homer Simpson tried to build a car.