Remember those Old Spice ads with the very handsome man asking you to “Look at your man. Now back to me. Now back at your man. Now back to me. Sadly, he isn’t me”?
That’s what I was reminded of after seeing MG Siegler’s post comparing Instagram shots taken with the iPhone and an Android phone. This was one of those small things that would just add on to the pile of reasons why Android users may want to switch to an iPhone. Siegler followed up with this comment:
The beauty of it being cross platform to me is situations like this. Because Instagram is becoming the ubiquitous camera app, it’s a great point of comparison. (It’s something we would have used Flickr for in the past, but no one seems to use Flickr anymore — at least not in the same way.) As a result, we can see how much better an iPhone camera is than a top Android camera. A lot.
I’d go a bit further. Every Android Instagram user looking at their stream sees their photo. Then they’re likely seeing photos that are way better looking. They may wonder about that. They may even comment on it, asking their friends what phone they used.
The reverse is true for iPhone users. They’re going to see a bunch of shittier pictures show up in their stream, and feel vindicated in their decision to go with the iPhone.
The camera is probably ultimately a small thing in terms of what’s going on in a customer’s head when they’re making a decision about what phone to buy — but it is definitely a consideration for some users. It’s also the first time, as Siegler points out, that we see this kind of comparison. It’s one of the most direct comparison points I can imagine. I can’t think of another cross-platform application that offers the opportunity for this type of comparison.
Even reviews don’t do a great job at this. They offer comparisons occasionally, but people are reading them in an entirely different contextual mode than they’re in when they’re using their devices daily. And if Instagram is anywhere near as popular on Android as it is on the iPhone, people are going to be reminded of just how much shittier the camera on their phones is, several times a day. There’s no filter that can stop that.