Alexis Madrigal, in the Atlantic, on the tangled nest of companies that are trying to track your every move:
And yet, the revelation that 105 different outfits were collecting and presumably selling data about me on the Internet gives me pause. It’s not just Google or Facebook or Yahoo. There are literally dozens and dozens of these companies and the average user has no idea what they do or how they work. We just know that for some reason, at one point or another, an organization dropped a cookie on us and have created a file on some server, steadily accumulating clicks and habits that will eventually be mined and marketed.
There are currently only two ways to make big money on the consumer web:
- Sell advertising.
- Help sell advertising.