iBookstore is Not Even the Second Most Popular eBook Market →

From Julie Bosman’s article in the New York Times on how Barnes & Noble is trying to stay alive is this interesting tidbit:

A bit of good news for the company is that, thanks to the Nook, it’s been grabbing e-book business from Amazon. Mr. Lynch said Barnes & Noble now held about 27 percent of the market, a number that publishers confirm gleefully. Amazon has at least 60 percent.

I hadn’t realized how popular the Nook was. Most coverage of the eBook market posits it as Apple vs Amazon, but I hadn’t realized that Apple only has at most 13% of the eBook market. It’s probably less taking into account other efforts like Sony’s Reader Store.